Before Crosscut there was Wheel Kinetics. In 2002, Dennis needed a way to pay bills and supplement his racecar habit in college. He founded Wheel Kinetics to sell racing wheels to the racing community. But soon after, he began moving cars around and needed a dealer’s license. A few years later, his brother Roger joined and Wheel Kinetics morphed into a used car dealership.
From 2004–2010, Wheel Kinetics sold vehicles on eBay as a side business. They became experts in vehicle disclosures and selling sight unseen. Then in 2010, Dennis decided that being an attorney wasn’t for him, and Wheel Kinetics became a full time business.
Crosscut sells vehicles how Roger and Dennis want to buy them -- without nonsense, just facts. Existing dealership software didn't allow Crosscut completely disclose every vehicle... so they made their own custom website.
With the combination of their own software, complete disclosures, and being straight to the point formed the business you see today.